The Washington State Board for Community and Technical Colleges
The Washington State Board Community and Technical Colleges (SBCTC) coordinates and directs Washington state’s system of public community and technical colleges.
To promote their Integrated Digital English Acceleration (Project I-DEA) program, the team created promotional pieces which introduce the program and give insights through re-enactment and short documentary videos.
Project I-DEA: A Day in Life
The video follows an English as a Second Language (ESL) student, Gina, a single mother who immigrated from China and who has been learning English for 6 months through the I-DEA program. We follow Gina in her daily life to show the program’s impact, plus interviews with teachers about their teaching methodologies.